Nowadays, social media gets maximum eyeballs than any other traditional media. So to place yourself at the top of the list you need to analyze the social media popularity. There are some specific tools available to gather data from different social media websites and analyze that data using advanced social media analytics tools. Social media analytics helps to increase revenue, reduce the cost of marketing, learn the feedback and reviews about products and services and improve public opinion. Social media analytics tools measure the engagement of users by measuring the number of followers and the user’s interaction. Here are some tools to measure social media engagement.
Socialblade
(https://socialblade.com/)
Social Blade tracks user statistics for YouTube, Twitch, Instagram, and Twitter. It supported platforms like Youtube, Twitch, Twitter, Instagram, Facebook, Dailymotion, Mixer, and DLive.You can check the top 50 Youtube channels based on their Rank.
Captiv8
(https://captiv8.io/)
Do you want to know, which is the best time to publish a post to get maximum audience attention? Do you want to understand which hashtags and filters are yielding the highest engagement? Do you want to find out the audience count in real-time? You can use Captiv8 to evaluate your audience across all major social platforms.
Pollstar
(https://www.pollstar.com/)
Pollstar provides up to date, relevant data with powerful matrices of the entertainment industry.
BuzzSumo
(https://buzzsumo.com/)
BuzzSumo scans billions of articles and social posts, it constantly crawling the web and social media feeds to find the most popular content in any niche. You can search by domain to find the competitor’s top content. You can also compare trends by scanning the past 5 years of content performance data.
There are a number of social media analytic tools with advanced machine learning and Artificial Intelligence technics to find active content and audience engagement. Social insider is a competitive benchmarking and social media analytics for digital agencies. You can conduct a competitive analysis across Facebook, Instagram, Twitter, Linkedin, and Youtube. Vidooly is an online video analysis software for advertising and media business. Channelmeter provides powerful tools to analyze and builds a media company around social video creators.
Social media allows brands to advertise, engage and communicate with their audience at the same time. Social media helps to build a community and to analyze the need of its customers.
