Website traffic is the one of the key thing that determines the popularity and reliability of a website and the traffic is the main source of big income for most of the popular sites. The traffic of a site itself determines the winner or loser of any websites. One site will be a fame (if it’s ideas get clicked) on one nigh and can overcome old sites which are having and maintaining high rank from the olden days. An excellent example is ‘Pinterest’, the site started in 2009, but it get immediate attention from web users across the world and gained a lot of traffic attention to their site with in a few months time. From this we can analysis how important is the web traffic related to a websites success or fail.


Here are some tools which helps you to track number of visitors, page views and visitor demographics to your site or about your competitors site. Each tool has its own algorithm to measure the traffic of a website, it may vary from cookies to toolbars. Whatever method they are adapting is not the problem, but the accuracy of the result is the main problem. Compare the tools and find the right one which is giving more accurate results with your own website visitor counters (you can analysis the result with your actual server logs/statics tool).

  • Google Adplanner

This is the first one we are going to mentioned here dues to its accuracy. Google Adplanner itself use cookies to track website traffic. You can easily find the traffic (unique visitors per moth) to a site and find which keywords they are using to get traffic, age and demographics of visitors, etc. You can also drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you’ve added to your media plan. Using Google Ad Planner, you can quickly create media plans and export to a .csv file, which can be opened in most spreadsheet applications.



Google Adplanner calculates its unique visitors using Cookies over a specific month. Many users reported that, “If users delete there browser cookies, you can see it will shower higher”.

  • Alexa

    Alexa provides information about websites including top sites, internet traffic stats and metrics, related links, online reviews, contact information, etc. Alexa Internet, Inc. is a California-based subsidiary company of known for its toolbar which is used to track a sites popularity. Once installed, the toolbar collects data on browsing behavior which is transmitted to the website where it is stored and analyzed and is the basis for the Alexa’s web traffic reporting. Alexa provides traffic data, global rankings and other information on thousands of websites, and claims that 6 million people visit its website monthly.


  • Compete

Drive your search marketing, business development, media planning and competitive strategy with this powerful data analysis tool. Compete statistics for “” is shown here, compare it with the above results.

Compete  Compete-wikipedia

  • QuantCast

Quantcast is a California based company that measures web audiences. Quantcast enables you to buy and sell targeted audiences in real time, and allows advertisers to view free audience reports on millions of web properties.

Quantcast Wikipedia

  • Google Trends for Websites

Google Trends for Websites combines information from a variety of sources, such as aggregated Google search data, aggregated opt-in anonymous Google Analytics data, opt-in consumer panel data, and other third-party market research. The data is aggregated over millions of users, powered by computer algorithms, and doesn’t contain personally identifiable information. Google Trends for Websites only shows results for sites that receive a significant amount of traffic, and enforces minimum thresholds for inclusion in the tool. With Google Trends for websites, you can get insights into the traffic and geographic visitation patterns of your favorite websites. You can compare data for up to five websites and view related sites and top searches for each one. When you enter the address of a website into the search box, Trends for Websites shows you a graph reflecting the number of daily unique visitors (the number of people who visit a website) to that website. You can see these numbers on the graph after you’ve signed into your Google Account. Under the graph, you’ll also see a list of regions where visitors originated from, other websites that they have also visited, and terms they have also searched for. Google Trends for “” is shown below:

Google Trends Wikipedia

  • Multiple Services

The below services using other services (including the above mentioned services) to find the number of visitors to a site. In addition to this they have their own statistics, reviews and ratings options are available.

  • Markosweb

Markosweb is a web service that collects and analyzes any data about domains and keywords they are optimized for. Currently they use around 25+ open API sources researching the most popular domains and keywords. They have 825,092,193 records stored (for 7,182,083 domains) in their database and are continuing to grow. They are having tools for competitor comparison and understand why their ranks are so high. Finally they creates useful summary tables for webmasters based on the conclusions of the analysis tools.


  • Website Informer

Website Informer is a special service for web masters that gathers detailed information on websites – general information, statistics, main competitors, similar sites, IPs etc..

Website Informer-Wikipedia

  • Webstatsdomain

Webstatsdomain collects and analysis data from domains and keywords. Comparative characteristic and tracking of important statistic parameters are possible. an interesting thing with this tool is, it provides keywords which brings more traffic to that site.


WebsiteLooker is efficient website value tool that instantly provides you with an estimated value for your online business. The website value calculator tool will access keywords, company stats, traffic details, and more in order to compare a site’s worth to other websites and businesses online.


  • Statbrain

Free service that reveals the number of visitors that any website has. Statbrain contains a collection of actual number of visits from hundreds of websites. The visitor data is combined with information about number of links that point towards the site, country, Alexa ranking and other data that is available on-line. All this information has been used to make a formula that uses the information that is available on-line to estimate the number of visits that the site actually has.


  • Statrr

Figure out your competitors traffic with this free traffic estimation tool.


  • Quarkbase

Find out how good a site is. Get comprehensive website details. Discover competitors. See people, traffic data, similar sites, social comments, description, social popularity and much more about websites.

Quarkbase has been estimating website traffic since 2004. We strive to provide useful information for website owners, buyers, competitors and anyone else looking for estimated visitor quantities and web analytics.

Traffic Estimate

  • URL Trends

URL trends redesigned their Trend Report which will allow you to view vital search engine information about any url that you enter. The Trend Report will allow you to see the Urls link popularity, PageRank™, Alexa Rank, keywords that you can find the site by and more.

Check the rankings of any website on multiple services in one go…

     My Domain Stats is a FREE tool for checking and validating some of the most important metrics of a Domain Name. Use the AttentionMeter to triangulate traffic graphs from Alexa, Compete, and Quantcast of any website you’re interested.Dataopedia gather all the information that’s available online about any website, from more than 20 different sources.


Bonus Tips

Do you want to know which are the top sites in the world based on traffic to a site? Some of the popular traffic estimator tools have their own list of popular website based on number of visitors. Some of the list are given below,

Google Adplanner – The 1000 most-visited sites

Alexa – Top 100 Websites

Alexa Top 100-Country Specific (US,IN,AU, etc.)

Quantcast – Top Sites

This list ranks websites based on the number of people who visit each site within a month. It includes sites with estimated traffic as well as sites with traffic that Quantcast has independently verified. Quantcast directly measures site traffic through the implementation of the Quantcast asynchronous tag on each web site.

You can find a huge number od sites offering same things, but he results are not much accurate, but it does give you a very good picture of how many visits a website has. It can be used for numerous purposes especially when doing research. For an Advertiser, he can get an estimate of how many visitors a site has before buying adverts. If you want to buy a website or domain traffic estimators can give you a pretty good idea about the number of visitors the site actually has before contacting the owner. What you think about the data and statistics provided by this tools ? Are they provide accurate results ?



This also a must checked site statics analysis tool. It provides your site is up or down,details, alexa , seo scores, pagerank, advertising revenues, average page load time, unique visitors per day, etc. I also gives the website’s in-page analysis, alexa traffic analysis, top keywords, subdomain visitors, Country traffic, domain analysis, server location, search volume index, directory listing analysis, HTTP header analysis, popular pages, keyword ranking etc. In one word – it’s a cool…cool…statics report providing in depth analysis of a site in a cool and neat manner. You will get a detailed report about a site, without the need of checking additional statistics services.



Another interesting tool is It can show html analysis, visitors map, Alexa traffic analysis, server location map, query popularity and competition, reputation rating, Gogole Pagerank analysis, backlink page analysis, homepage link analysis and website meas analysis. For example to analyse Google-


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1 Comment

  1. Great list. Also Gostats is free analytic tool, It tracks website traffic in a real time and reports data in graphical format on weekly, monthly, yearly basis which is easy to understand.

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